MARKET ANALYSIS

1.1 MAREKT SIZES AND TRENDS

The market for the product can be divided into two segments: the Consumer and the Business Segments. Within the consumer and Business segments, it can be further segmented into four different sub-segments each, based on different characteristics or profile of the sub-segments.

1.1-1 BUSINESS SEGMENTS

The market size of the Business market has grown from about 6.3 million units in Period 1 to about 7.1 million units in Period 3. It is expected to grow to about 7.7 million units by Period 4. For the business market, it is further sub-segmented to: Professionals, Wired Groups, Outsourcers and Traditional. The profiles of the four sub-segments are shown below.

Table 1: Profiles of Business's sub-segments

Business Type of Business Purchase Habits Products Sought
Professional(+10% growth) High-Tech firms, consultants, growth industry. Have high purchasing power Seek efficiency in purchase. Need to focus on their company......

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Title: Market Analysis Stratergy
Approximate Word Count: 11891
Approximate Pages: 48 (250 words per double-spaced page)

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