Heineken out of Burma

The action groups 'A Seed Europe' and the Dutch action group 'XminY' started a campaign in February 1996, called "Heineken out of Burma!". The investment plans of the Dutch brewer Heineken Inc. in Burma (Myanmar), were said to provide material support and legitimacy to the violent dictatory rulers of the country. Heineken sees Burma as an emerging market, that must be entered without delay. Western beer markets are becoming saturated and the potentials for growth in Asia are enormous. Competitors, such as Carlsberg and San Miguel, are likewise turning their investments towards Asia. The political opposition in Burma, lead by Nobel Price laureate Aung San Suu Kyi, calls on foreign companies not to invest in Burma for the time being, however. International embargoes can support the internal opposition against the regime, she says.

Heineken has a 42% share in the Asian Pacific Brewery Ltd (APBL). This, in turn, owns 60% of the shares of the Myanmar Brewery......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Heineken Out Of Burma
Approximate Word Count: 459
Approximate Pages: 2 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Heineken Out Of Burma, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!