Super Bowl advertising: What really works? Introduction. 1. Introduction. Once a year almost the entire U.S. population sits down to watch the same program, the Super Bowl. But they are also watching scores of brand new commercials. The commercials they are watching are produced by the best and the brightest in the business using immense amounts of money. At a record average of $2.2 million dollars per 30-second spot, 25 percent more than 1999 commercial spots, each commercial is very special or at least should be.( ) Research shows that Super bowl commercials are recalled at more than double the rate of commercials run during "normal" prime time programming. ( ) And with 58 commercials scheduled, it's important to be special, creative, and original. It would be a colossal waste of money, after all, if viewers turned sponsors' shill time into opportunities for refrigerator runs and bathroom breaks. The Superbowl ads cost $165 million dollars to make and then display. ( ) ABC......

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Title: Super Bowl Commercials
Approximate Word Count: 1395
Approximate Pages: 6 (250 words per double-spaced page)

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