Media Text Analysis
To view the analysed image go to: http://lananie15.9online.fr/publicite/images/ck%20one_JPG.jpg

By simply glancing at the advertisement it is clear that this is "selling" its viewers something far greater than just a (mere) cologne. The half-naked characters, the simple tones, the character relationship, the bottle, the text, the embrace, their expressions, are all reproducing, and thus, representing something imagined, perceived, sensed, or felt in some physical form – lust.

Calvin Klein advertisements are extremely important as they create meaning for their products and distinguish them from similar market brands such as Ralph Lauren and Tommy Hilfiger. All of these brands exert quality so there is not really a great need for mass advertising. Consumers will look at the fragrance and immediately recognize the Calvin Klein logo – which instantly generates values such as quality, refinement and style – therefore it is important that the......

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Title: Media Text Analysis
Approximate Word Count: 852
Approximate Pages: 4 (250 words per double-spaced page)

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