Giuseppe's Original Sausage Company
Case Analysis

Giuseppe's Original Sausage Company is a company that formed in late 1991 by Joe Cotrone in Memphis Tennessee. Because of USDA regulation issues the company did not did not open its doors right away but the sausages did make their way to the Memphis in May festival that highlighted Italy and Italian food. Finally, Giuseppe's opened their doors in late 1992 after all the government regulations were complete. This was a gourmet sausage company that specialized in dinner sausages that consisted of ore than 80 different sausage products. In the beginning sales were slow but by late 1997 sales were over $250,000 due to expanding clientele. This case analysis will analyze Giuseppe's external and internal environments as well as recommend strategic actions to maintain a competitive advantage.

1. Describe the Dominant Economic Characteristics of the Industry.

The Dominant Economic Characteristics of the Specialty Sausage......

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Title: Giuseppe's Original Sausage Company
Approximate Word Count: 3155
Approximate Pages: 13 (250 words per double-spaced page)

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