Stage 1 – Problem Recognition
Problem recognition is the initial step in the purchase decision, and requires the consumer to perceive a difference between a person's ideal and actual situations big enough to trigger a decision. In the present scenario, Zac has already decided that he wants to purchase a digital camera. Possible reasons for him to arrive at this decision could be:

1) Interest
Zac might be a photography enthusiast who has been using film cameras, and now wants to try using a digital camera instead. His decision to purchase a new camera would be motivated by his interest in photography, and he would be likely to value image quality.

2) Work-related
As an executive, Zac's job scope is very likely to include writing reports or giving presentations. Hence, his decision might be triggered by the desire to increase the quality of his work produced through the use of digital photographs. Thus, he would want to have a user-friendly camera and accompanying software.......

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Title: The 5 Stages Of Making A Purchase Decision
Approximate Word Count: 1985
Approximate Pages: 8 (250 words per double-spaced page)

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