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Vermont Teddy Bear Company
The Vermont Teddy Bear Company Story:
In 1981, John Sortino was playing with his son Graham and his collection of teddy bears, each one of those was wearing a tag identifying it, as a foreign made. Surprised to see it, Sortino was inspired to bring the American tradition to its roots by handcrafting bears right there. His first bears, Bearcho, Buffy, Bearazar, and Fuzzy Wuzzy, were made in his wife's sewing room and sold mostly to friends. By 1983, Sortino began to sell his bears at an open-air market at Burlington, Vermont. It took four days to sell his first bear.
One day, a customer gave him a terrific idea. A tourist visiting Burlington, wanted a bear, but she wanted it to be mailed to her home. That gave Sortino the idea to package a teddy bear and add delivery service and other extras to go along with. The Bear-Gram concept was born.
Shortly before Valentine's Day in 1990, the company took its Bear-Gram concept and unusual marketing strategy to......
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Title: Vermont Teddy Bears
Approximate Word Count: 2080
Approximate Pages: 9 (250 words per double-spaced page)
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