Rubiean Fausto
MKTG04

DISTRIBUTION CHANNEL

A distribution channel consists of the set of people and firms involved in the flow of title to a product as it moves from producer to ultimate consumer or business user. A channel of distribution always includes both the producer and the final customer for the product in its present form as well as any middlemen (such as retailers and wholesalers).
The channel for a product extends only to the last person or organization buying it without making any significant change in its form. When its form is altered and another product emerges, a new channel is started.

MAJOR CHANNELS OF DISTRIBUTION

Distribution of Consumer Goods

Five channels are widely used in marketing tangible products intended for ultimate consumers:
Producer-->consumer. The shortest, simplest distribution channel for consumer goods involves no middlemen. The producer may sell from door to door or by mail.
Producer-->retailer-->consumer. Many......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Macroenomics
Approximate Word Count: 2750
Approximate Pages: 11 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every term paper on this site, including the term paper on Macroenomics, for as long as you remain a member! That's over 100,000 online term papers and written research papers at your fingertips!

You could be reading our college term papers on Macroenomics in less than two minutes!

Other term papers sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 termpapers and sample research papers for as little as $29.95!

1. Macroenomics
   

   macroenomics. Rubiean Fausto MKTG04 DISTRIBUTION CHANNEL A distribution
   channel consists of the set of people and firms involved ... ...