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Introduction I have been asked to undertake a strategic environmental analysis of the UK's grocery retail. The industry will be analysed in the context of the macro environment, consisting of political laws, economic regulations, social customs/trends and technological standards (PEST Analysis). But in order to cover all the important factors that may effect the environment of any business, I will be using a larger and more effective anagram of the PEST analysis, which is LE PEST C (legal, ecological, political, economical, social, technological and competition.) The grocery retiling industry is very much an oligopoly, with four major players controlling the market. These are Tesco's with 20.6% share of the market, Sainsbury' s 14.5%, Asda 11.2%, Safeway 9.1% and Summerfield's with 5%. All combined together control 60.4% of the market. The rest of the markets are the local convenience and discount stores. LE PEST C Analysis of the Grocery Retailing Industry in the UK:......
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Title: Tesco Environmental Influences
Approximate Word Count: 471
Approximate Pages: 2 (250 words per double-spaced page)
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