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Sexuality and Advertising
The article "Sexuality and Advertising," found in Ads, Fads, and Consumer Culture, was
written by Arthur Asa Berger. Berger explores the topic of how sex sells and why most of the
ads today have some sexual image. He puts a lot of effort and opinions in the passage. Berger's
article is well written because he states a point, uses a picture example, and is well researched.
Today ads are about the looks: great body, fair complexion, perfect hair, etc. Berger
points out "‘Whatever she does her image sells'"(qtd in Berger page 393). He also points out
that by using a face cream, one will become "young and juicy", which can be a false
advertisement. The woman selling the product already has a naturally beautiful skin. The main
point of this would be that even the littlest things in an advertisement can turn into sex. Berger
does not go into much dept but puts enough to understand what he is the point in his passage.
He states that......
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Title: Sexuality And Advertising
Approximate Word Count: 559
Approximate Pages: 3 (250 words per double-spaced page)
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