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Nowadays, all businesses are being affected in one way or another by globalization and by the rapid advance of technology, especially in the area of communications.
Some businesses are trying to expand their markets to gain advantage of such process; however, the use of English by entrepreneurs from the United States as the only language to communicate with stakeholders is taken as a ethnocentric attitude throughout the world.
English has become one of the most important languages, but, most of the time its use is limited to politics, international trade or international relations. In other words, most of the people who use it are somehow involved in jobs that require them to use English; the same is not true for those businesses' consumers, who most of the time only speak their native language. (Strauss, 1997, p. 1)
What is still surprising for many is that even though the majority in the United States is conscious of the continuous globalization process, the US department......
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Title: English And Globalization
Approximate Word Count: 1956
Approximate Pages: 8 (250 words per double-spaced page)
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