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Frito Lay's Dips
Case Study
September 20, 2005
Blair VanHook
Step One: SWOT Analysis for Frito Lay's Dips
Internal Factor Strengths Weaknesses
Management Have very good arguments for both opportunities in the marketplace. Doesn't utilize advertising to their potential. Can not agree on what avenue to take in the dip market.
Offerings Carries a wide range of products in the dip category. Introduction of cheese dips boosted sales. Products mostly shelf stable which constitute 45% of prepared dips sold in supermarkets. Recent offer of their first product that required refrigeration and 55% of prepared dips sold in supermarkets required refrigeration. Has only introduced one sour cream dip. Still hasn't penetrated all of the areas in the dip market.
Marketing Uses a variety of techniques such as product sampling, coupons, and TV and radio. Placement of dips in the store (near the salty snacks). TV and radio advertising or consumer-pull marketing is......
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Title: Frito-Lay Dips
Approximate Word Count: 1741
Approximate Pages: 7 (250 words per double-spaced page)
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Chip Dip
... Alternative #2: Pursue the Vegetable Dip Market On the other hand, if Frito-Lay's
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