Term Papers on Sealed Air from Term Papers Lab.
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5/ Marketing mix
a) Product
The new product will have to:
- have a new name to differentiate it from the Aircap. Find a brand name!
- be cheaper than the competitor¡¯s products to fight efficiently and quickly against them
The new product will also enlarge the range of products sold by Sealed Air. This is a problem because Sealed Air offer is already too complex (complaints of the distributors and the end users).
That¡¯s why we propose to cancel some products. Based on the Exhibit 5, we propose to keep only:
- SC120 1 layer
- SC 120 2 layers
- SCT 120
- ST 120 2 layers
- SD240 4 layers
We reduce the offer of coated bubbles from 9 to 5 grades.
We will go to the uncoated bubbles market with only 2 grades. The same as the competitors: 3/16 and ¨ö.
We also though about stopping the SPB sales to use the production facilities for the uncoated bubbles. It is hard to give a definitive answer to this topic because we don¡¯t have a lot of datas about the profitability......
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Title: Sealed Air
Approximate Word Count: 609
Approximate Pages: 3 (250 words per double-spaced page)
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