Two MAIN TOPICS have been posted in the Week #8 Conference related to the Calyx & Corolla Case.

For MAIN TOPIC #1 (Discuss "who" performs the channel functions in the marketing channel of distribution that Calyx & Corolla is a part of, what functions each participant performs, and what the "innovation" is in this business endeavor.):

For MAIN TOPIC #2 (What should be done about the Minneapolis campaign?):

You should consider the following when responding to this conference:

What are the basic facts of the case?
What are the strategic marketing issues / problems presented in the case?
What are possible ways of resolving (attacking) the issues (problems)?

What are the pros and cons of each potential solution?

What is your recommended course of action? Why?
You should do your best to employ the financial data in the case as evidence to support your position in this case. Be sure to explain the data you employ and to detail the processes you use to......

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Title: Calyx And Corolla
Approximate Word Count: 262
Approximate Pages: 2 (250 words per double-spaced page)

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1. Calyx & Corolla Case Report
   

   Calyx & Corolla Case Report. ... As a result of their efficient distribution system,
   Calyx and Corolla changed the way flowers were distributed to consumers. ... ...

2. Calyx & Corolla
   

   Calyx & Corolla. ... Positioning / Targeting / Product Differentiation Calyx & Corolla
   has positioned themselves as a slightly upscale provider of flowers vs. ... ...

3. Calyx And Corolla
   

   Calyx and Corolla. Executive ... etc. Also, Calyx and Corolla sought to engage itself
   with the Corporates and several other promotional tie-ins. ... ...

4. Calyx & Corolla Report
   

   Calyx & Corolla Report. Problem Statement Calyx & Corolla, as a company, has enjoyed
   considerable success since its humble beginnings in 1988. ... ...

5. Calyx And Corolla
   

   Calyx And Corolla. ... One such effort is made by Ms. Ruth Owades which has rooted into
   a successful mail order flower retail company, the Calyx and Corolla. ... ...