Subway Sandwiches
Although sub and sandwich shops offer some of the best growth opportunities in fast food today, there are signs that the category is not what is use to be. Subway's rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition, fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success, compared with a couple of years ago. Subway's growth in recent years is due in part to popular menu innovations, including new breads and new sauces. But a chunk of the credit goes to a wildly successful marketing campaign that the company nearly missed.
In the late 1990s, Subway founder Fred DeLuca noticed a spike in sales at restaurants around Houston. The reason: a local ad agency had noticed seven sandwiches on the menu with a relatively low 6 grams of fat or less, and built an ad campaign......

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Title: Subway Sandwiches
Approximate Word Count: 898
Approximate Pages: 4 (250 words per double-spaced page)

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