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UNIVERSIDAD DE LAS AMERICAS
ESCUELA DE NEGOCIOS
Industria de la Comida Rápida
CAROLINA BOCAZ VERGARA
Santiago, Noviembre 09 de 2001
Resumen Ejecutivo
El presente informe tiene como objetivo principal realizar un Análisis Industrial de las Comidas Rápidas en Chile para desarrollar posibles estrategias de negocio.
El informe incluye el desarrollo del Análisis Estructural del Sector Industrial de las Comidas Rápidas en Chile, mediante, el análisis de la acción conjunta de cinco fuerzas competitivas; Potenciales Entrantes, Intensidad de la Rivalidad de los Competidores, Poder de Negociación de los Proveedores, Presión de los Sustitutos y Poder de negociación de los Compradores. La acción conjunta de las cinco fuerzas nos servirá para determinar posibles estrategias, así como la rentabilidad potencial de las utilidades en términos del rendimiento de largo plazo del capital invertido.
Se realizará un análisis de los competidores y......
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Title: Fast Food Industry
Approximate Word Count: 11734
Approximate Pages: 47 (250 words per double-spaced page)
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