SIRIUS SATELLITE RADIO

Company Analysis
Marketing 495
Dr. Geoffrey L. Gordon
Fall 2005

Table of Contents

Company Analysis

3-4……History of Company

4-15……What They Do Now

15-28…...Financial Analysis

28-29….Company Strengths & Weaknesses

?….Conclusion

Industry Analysis

30-31….Description of Industry

31-34….Critical Success Factors


External Environment Analysis

?….External Environment Analysis

35……..Appendices and References

SIRIUS SATELLITE RADIO HISTORY
(Material for this section came from the SIRIUS website and the SIRIUS 10-K)
Have you seen commercials for satellite radio lately on TV? Wondered about the companies that started this trend, do you know much about satellite, wondering if it's going to be around for a while? Let's talk about the forerunner in the Satellite Radio market, SIRIUS Radio.
SIRIUS Satellite Radio, a New York City based corporation, began business in 1992 when the FCC allocated a......

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Title: Sirius Satellite Radio
Approximate Word Count: 14338
Approximate Pages: 58 (250 words per double-spaced page)

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