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SIRIUS SATELLITE RADIO
Company Analysis
Marketing 495
Dr. Geoffrey L. Gordon
Fall 2005
Table of Contents
Company Analysis
3-4
History of Company
4-15
What They Do Now
15-28
...Financial Analysis
28-29
.Company Strengths & Weaknesses
?
.Conclusion
Industry Analysis
30-31
.Description of Industry
31-34
.Critical Success Factors
External Environment Analysis
?
.External Environment Analysis
35
..Appendices and References
SIRIUS SATELLITE RADIO HISTORY
(Material for this section came from the SIRIUS website and the SIRIUS 10-K)
Have you seen commercials for satellite radio lately on TV? Wondered about the companies that started this trend, do you know much about satellite, wondering if it's going to be around for a while? Let's talk about the forerunner in the Satellite Radio market, SIRIUS Radio.
SIRIUS Satellite Radio, a New York City based corporation, began business in 1992 when the FCC allocated a......
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Title: Sirius Satellite Radio
Approximate Word Count: 14338
Approximate Pages: 58 (250 words per double-spaced page)
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