Business Plan Checklist

Many people mistakenly assume that to write a
successful start-up business plan they should
dazzle their readers with complicated technical
jargon, complex corporate structures and fierce
non-disclosure pledges. Yet the truth is that
this type of approach can actually alienate po-
tential investors, who may be neither technical-
ly oriented or knowledgeable about your particu-
lar industry. The purpose of a well-prepared
business plan is not to show how sophisticated
you are as a writer, but how practical and at-
tainable your goals are.

Whether you're trying to raise $20,000 or
$2,000,000, you should be sure to address cer-
tain crucial areas that convince investors your
business is a good risk. Following is a general
approach that you can use as a foundation. How-
ever, you should tailor your plan to meet the
specific circumstances of your business, empha-
sizing its strengths and addressing the poten-
tial problems and......

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Title: Business Plan
Approximate Word Count: 1190
Approximate Pages: 5 (250 words per double-spaced page)

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