1. What is Dollar General's strategy to compete?

Dollar General has done an outstanding job of consistently implementing a focused low cost strategy. The company's strategic intent of being a customer-driven distributor of consumable basics and its effort has resulted in 6,300 stores in 27 states, $6.1 billion in sales, and 54,000 employees.
Dollar General Stores target large families, low-income and fixed-income and blue-collar households, and women ages 55 to 64. (C-87) Dollar General has determined that the yearly earnings of its customer base is $30,000 a year and below, and that one-third of its customers earn less than $20,000 a year.
Dollar General's strategy at being a low-cost provider is evidenced by minimizing labor and advertising costs, offering a limited assortment of merchandise, using a single merchandise presentation, locating in second tier shopping strips with low rents, and investing in technology and distribution. (C87).
• The most critical element of......

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Title: Dollar General And The Extreme Value Retailing = Industry Internal Analysi
Approximate Word Count: 5009
Approximate Pages: 21 (250 words per double-spaced page)

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