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MARKETING MIX
Marketing refers to the activity by means of which a product or service is introduced to the public. While marketing a product, there are few things, which must be kept in view, or else the entire marketing strategy would fail to produce the desired results and might even prove very costly. For example, when you have a new product or service that your firm intends to launch in a month's time, it will be important to do some marketing for it before it actually appears of the shelves. This is because without any marketing, no one would even know that such a product is available in the market. Therefore marketing activity is planned and carried out. No matter what your marketing strategy is, there are some factors or elements, which are always essential to every marketing strategy. These are the key ingredients of a general marketing mix and are commonly known as the four Ps. These four Ps are price, product, promotion and place. How a firm develops its......
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Title: Marketing Mix
Approximate Word Count: 1021
Approximate Pages: 5 (250 words per double-spaced page)
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