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In the twenty-first century women have become one of the most targeted groups in advertising. Women's magazines, often referred to as the "glossy bible" are infested with ads trying to sell women their product or idea. On average, when flipping through a magazine a woman or girl would see ads for cosmetic surgery, makeup, wedding dresses, perfume, diets, home cleaning products, jewelry and the list goes on. Women are also affected by the flawless, airbrushed and idealized models who are in these ads. How women are portrayed in magazine advertisements affects how women are thought to portray themselves, and because of this "idealized woman" women have had plastic surgery, worn colored contacts, developed eating disorders and have tried to change their appearance in order to fit into the norms that they have heard, seen or read every day.
Beauty culture developed in America as a commercial venture and social religion in the late nineteenth century and became a mass consumer...
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Title: Media's Views On Women
Approximate word count: 1934
Approximate pages: 8 (250 words per double-spaced page)
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