Waterford Wedgwood plc (2000): The Millennium

Waterford Wedgwood was founded in 1987 following the merger of Waterford Crystal and Josiah Wedgwood and Sons Ltd. The deal brought together two companies with long histories of dominance in their respective market segments.
We find the company in 1999 at the crossroads of the millennium. Our task is to examine its position in the marketplace, and where it should go from here. In order to decide how WW should go forward, it will be helpful to look at where it has come from.
Waterford Crystal was founded in 1783 by George and William Penrose in the port city of Waterford, Ireland. They combined the perfect mixture of minerals and glass to produce fine crystal that was distinguished by its rich sparkle and high level of craftsmanship. Despite having a quality product and recognition in the marketplace, the company hit hard times. A depressed economy and a heavy tax burden forced it to close in 1851.
The name lay dormant for......

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Title: Waterford Wedgewood, Inc
Approximate Word Count: 7981
Approximate Pages: 32 (250 words per double-spaced page)

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