Term Papers Lab

Hien Tran
BA 4305-001
9/27/05

NOKIA- The Creation of New Markets

By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
In 1990, Nokia Mobile Phones (NMP) was the smallest of the five business divisions of Nokia, with annual sales of $500 million and 3,051 employees....

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Title: Nokia
Approximate word count: 1064
Approximate pages: 5 (250 words per double-spaced page)

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1. History Of Nokia
   

   History of Nokia. ... Due to the European industrialization and the growing consumption
   of paper and cardboard Nokia soon became successful. ...

2. Nokia Mission
   

   nokia mission. ... Acting responsibly is one of the cornerstones of Nokia's competitiveness
   and it has shaped our company culture into what it is today. ...

3. Nokia Mobile Phones
   

   NOKIA MOBILE PHONES. NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES
   Nokia was founded in 1865 in Nokia Finland as a timber and paper company. ...

4. Nokia Corporation
   

   Nokia corporation. One of the larges communication manufacturer company is Nokia
   Corporations. ... Nokia shares were first listed on the Helsinki exchange in 1915. ...

5. Nokia Brand Marketing
   

   Nokia Brand Marketing. ... Why was it effective? Could others learn from that? Nokia
   has done a really great job with relationship to marketing. ...