Mini Paper 1: Ethical Issues (Promotion)

It is becoming more difficult for first-time homebuyers to purchase a home in San Diego. According to Yahoo News the median price for a house in San Diego is a daunting $500,000, yet we continue to see advertisement of homes starting at the low $300s. Is that price really true or is it just a way to lure prospective buyers to purchase a more expensive home by using ‘bait-and-switch advertising'. Bait-and-Switch advertising is a dishonest sales practice in which home developers advertise a lower price for a home in order to attract home buyers and then inform the prospective home buyer that the advertised item is no longer available and attempt to sell the customer to a more expensive home. Based on my home buying experience, I found this to be a common marketing method used by home developers and real estate agents.

I experienced bait-and-switch advertising during my interaction with Escala, a new home development in Mission......

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Title: Ethical Issues In Real Estate Promotion
Approximate Word Count: 686
Approximate Pages: 3 (250 words per double-spaced page)

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