L'Oreal Case

Mike Pekhazis
Professor Young
MKT 301

L'Oreal Case Study
Mike Pekhazis
Robert Young
11/7/2005

Ms. Hamilton needs to decide how to improve further upon Plenitude's current operations in the US, in terms of product offerings and packaging. Another rather important decision that must be made is how to introduce a new product (Revitalift-Eye) into the product line.

After reasonable success in France, the brands performance in the USA has been rather disappointing. In 1995 they have lost an approximate $12.5 Million on the brand, but are determined to start making money off within two years time. Plenitude's role in the L'Oreal family was to start bringing "class to the mass." L'Oreal wanted to use this new brand name as a way to "Trickle down, and Fire up" all of their products. They also knew that they could do this at a premium price compared to their closest competitors in the market, Nivea and Diadermine, thanks to their quality perception.......

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Approximate Word Count: 906
Approximate Pages: 4 (250 words per double-spaced page)

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