Company Analysis
Strengths:
• Commitment to R&D and innovation
• Leader in the development of STS varieties
• Proprietary research in alfalfa, corn, and soybeans
• Premium price leading to higher margins
• Products fare well in trials
• Largest alfalfa breeding program in industry
• Corn growing steadily
• Customer focus

Weaknesses:
• No definitive, strong relationship with either biotechnology company
• Family ownership may lead to a lack of new strategic vision
• Not enough focus on specific traits
• Little experience outside of local markets

Opportunities:
• Round-Up growth
• Partnership with Monsanto
• Full participation in Monsanto's rebate program
• No dominant supplier in alfalfa (product being one of Dairyland's strengths)
• New Dairyland varieties demonstrate resistance to particular plant diseases (niche market opportunities)

Threats:
• Competition is intense in all three product categories
• Competitors like Novartis and......

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Title: Dairyland Case Study
Approximate Word Count: 638
Approximate Pages: 3 (250 words per double-spaced page)

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1. Dairyland Case Study
   

   Dairyland Case Study. Company Analysis Strengths: • Commitment to R&D and
   innovation • Leader in the development of STS varieties ... ...