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The Marketing Communications Mix

A Consumer Service

I have chosen to investigate Vodafone and their marketing campaign of the new 3G service. With 3G you can send and receive larger pieces of information. Not just voice, text messages and pictures, but video and music too.
3G allows you to:

• Make video calls
• Send video messages
• Play the latest games
• Listen to full music tracks
• Watch TV on your phone

To market this new service Vodafone are using various methods of communication. Firstly they have created a variety of television adverts which will be shown during commercial breaks of most top television channels. They will be put in commercial breaks of popular TV shows to maximise the audience, however it is more expensive the more popular the show. One advert consists of a couple parting at an airport and then having a video call to each other. The advert is supposed to show that with 3G you can stay together. Another of their adverts features David...

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Title: The Marketing Communications Mix
Approximate word count: 1643
Approximate pages: 7 (250 words per double-spaced page)

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