Home Assignment in Marketing
Segmentation, Targeting, Positioning



Prepared by: Eszter Oláh
Course: BABS 2.
Seminar Leader: József Kapitány
Seminar: Every alternate Monday 8.00 – 9.30

Satisfying people's needs and making profit along the way is the purpose of marketing. However, people's needs differ and therefore satisfying them may require different approaches. Identifying needs and recognising differences between groups of customers is at the heart of marketing. We cannot do everything, we cannot satisfy everybody. This means we have to be clever in targeting our offers at people who really do want and need them, and we have to be strong in setting aside those who do not. This early observation is fundamental as it requires us to think as hard about where do not want to sell our product as where we do.

Segmentation is simply the process of dividing a particular market into sections, which display similar......

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Title: Segmentation Of Nissan
Approximate Word Count: 3381
Approximate Pages: 14 (250 words per double-spaced page)

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