Memorandum

To: The Boeing Company, Board of Directors
From: Consultant
Date: October 3, 2005
Re: Options and Recommendations in Response to Airbus

We have recently discussed Airbus's effective effort in capturing market share in the past few years. We have also agreed that I will conduct an analysis of the underlying circumstances concerning the situation, address the challenges facing Boeing, provide options available to Boeing, and recommend actions to be taken. I will provide an analysis of the Aerospace industry, an analysis of the firms involved, and an analysis of the international implications concerning the situation.

Background

The aerospace industry is dominated by three major companies: Boeing, Airbus, and McDonnell Douglas. Boeing has long been the dominant market share leader. However, due to the recent downfall of McDonnell Douglas, Airbus has gained significant market share and is threatening Boeing's position as the market leader.

The Nature......

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Title: Boeing/Airbus Case Study
Approximate Word Count: 2219
Approximate Pages: 9 (250 words per double-spaced page)

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