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MERCEDES-BENZ CANADA
The U of S College of Commerce has been chosen to prepare a national marketing strategy for the 2003 line of Mercedes-Benz luxury vehicles. The winning strategy will be presented tonight at a gala hosted by Elite Motors Cars Ltd. (Saskatoon's Mercedes dealership).
The U of S is only the second university to be chosen to compete in the Mercedes International Luxury Brand Management Competition sponsored by Mercedes-Benz Canada and Elite Motors.
"We selected the University of Saskatchewan based on their past international successes and we plan to use concepts from the winning strategy in our provincial marketing campaign. The rest of their creative ideas will be passed on to our head office for use in the national campaign," said Elite Motors dealer principal Dr. Srini Chary.
"This caliber of corporate sponsors, Mercedes Benz Canada and Elite Motors, provides our students with the opportunity to enhance their personal and career development assisting......
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Title: Marketing
Approximate Word Count: 500
Approximate Pages: 2 (250 words per double-spaced page)
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