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GET SMART CASE SOLUTION
RIDING THE MARKETING INFORMATION WAVE
REALIZE YOUR CUSTOMER'S FULL PROFIT POTENTIAL
1. What challenges do retailers face in implementing a relationship marketing strategy? ( RIDING THE MARKETING INFORMATION WAVE )
Ans. Relationship marketing is based on creating a mutually beneficial exchange between business partners. This often requires personal communication with the customer. The essence of relationship marketing is to understand customers' needs and develop a plan that surrounds those needs to create product offers. Any retail business has a need and desire to grow their business. Consider the retail food industry. The average grocery store now stocks around 20,000 items, with larger stores carrying two or three times that amount. Around 10,000 new items are introduced each year. This creates an information crisis for retail managers and for manufacturers in the buying process. The key solution is to implement point-of-sale scanning to help......
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Title: Get Smart
Approximate Word Count: 637
Approximate Pages: 3 (250 words per double-spaced page)
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