SWOT analysis for Cadburys Trebor Bassett

Strengths

Strong leadership position in confectionary markets
Exceptional performance by Adams in the US
Sale of Cadburys Schwepps European drinks business

Weaknesses

Opportunities
New product launches
Robust organizational changes driving performance
Growth in the UK confectionery market.
Purchase of Green and Blacks

Threats
Growing Health Concerns
Retailer Pressure

Strengths
Strong Leadership position in confectionery markets
Cadbury has a 9.2% share of the global confectionary market, driven by strong positions in several regional markets. The global category leader - Mars - has only a marginally higher share of the market at 9.9%. Cadbury has number one or number two market share positions in 23 of the top 50 confectionery product markets, including gum, chocolate and sugar. In the US, Cadbury Schweppes' presence is limited to sugar and gum, with a strong leadership position in the latter. In the US gum......

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Title: Cadbury Swot Analysis
Approximate Word Count: 763
Approximate Pages: 4 (250 words per double-spaced page)

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