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while Pepsi recently announced that it will start selling a berry flavored cola, Pepsi Blue, in August. With Vanilla Coke, the company seems to be banking on nostalgia. (John Travolta's character in "Pulp Fiction" ordered a Vanilla Coke at a 50's themed diner, for example.)

Pepsi Blue, on the other hand, seems to be a concerted attempt to reach out to the hipper, younger demographic that drinks Pepsi's Mountain Dew. And embracing that demographic has worked. The launch of Code Red, a cherry-flavored version of Mountain Dew, last year helped Pepsi increase its market share. According to the Beverage Market Corporation, unit volume for all of Pepsi's soda brands (including Diet Pepsi and Mountain Dew for example) increased 1.3 percent in 2001 while volume for Coke's carbonated beverage brands (Diet Coke, Cherry Coke and Sprite among others) declined by .2 percent.

"This is a mistake for Coke. Pepsi is going after the right market. Younger audiences are going to buy more of...

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Title: Pepsi
Approximate word count: 1016
Approximate pages: 5 (250 words per double-spaced page)

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1. Pepsi
   

   Pepsi. Pepsi Cola is a carbonated beverage that is produced and manufactured by
   PepsiCo. ... Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

2. Pepsi
   

   Pepsi. ... Pepsi is the number one seller in the Pepsi Company. The brands provide
   the muscle to build the businesses well into the future. ...

3. Pepsi
   

   pepsi. while Pepsi recently announced that it will start selling a berry flavored
   cola, Pepsi Blue, in August. ... Pepsi is going after the right market. ...

4. Pepsi In Cuba
   

   Pepsi In Cuba. ... Advantages and Opportunities for Pepsi a. Pepsi needed a strong regional
   partner. Pepsi had been falling behind to Coke in Mexican market. ...

5. Effective Communication Case Study Analysis: Case 9-1 Pepsi ...
   

   Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe. ... On June 10,
   1993 Pepsi responded to a scare that was broadcasted nationally. ...