A Study of the Swimwear Industry in North America




Table of Contents

Page
Ø Introduction
q Mission 2
q Briefing 2
Ø Historical Timeline of the Bathing Suit
Ø Secondary Data Search
q The North American Swimwear Market 4
q Influential Factors of Demand 5
q Swimwear Industry 9
q Brands 10
q Manufacturing 13
q Distribution 13
q Retailing and Advertising 16
q External Factors 17
Ø Strategic Assessment
q Changes in the Past Five Years 18
Ø Future
q Increasing Obesity 20
q Increasing R&D 20
q Sunbathing-Related Health Concerns 21
Ø Primary Research
q Interview 22
q Independent Local Market Study 23
Ø Recommendations 25
Ø Limitations 26
Ø Conclusions 26
Ø Appendix 27
Introduction

Mission
The intent of this study is to become......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: A Study Of The Swimwear Industry In North America
Approximate Word Count: 10554
Approximate Pages: 43 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every term paper on this site, including the term paper on A Study Of The Swimwear Industry In North America, for as long as you remain a member! That's over 100,000 online term papers and written research papers at your fingertips!

You could be reading our college term papers on A Study Of The Swimwear Industry In North America in less than two minutes!

Other term papers sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 termpapers and sample research papers for as little as $29.95!

1. A Study Of The Swimwear Industry In North America
   

   A Study of the Swimwear Industry in North America. A Study of the Swimwear Industry
   in North America Table of Contents Page Ø Introduction ... ...

2. A Study Of The Swimwear Industry In North America
   

   A study of the swimwear industry in North America. Introduction Every organization
   will benefit from even the most elementary market research. ... ...