A Study of the Swimwear Industry in North America




Table of Contents

Page
Ø Introduction
q Mission 2
q Briefing 2
Ø Historical Timeline of the Bathing Suit
Ø Secondary Data Search
q The North American Swimwear Market 4
q Influential Factors of Demand 5
q Swimwear Industry 9
q Brands 10
q Manufacturing 13
q Distribution 13
q Retailing and Advertising 16
q External Factors 17
Ø Strategic Assessment
q Changes in the Past Five Years 18
Ø Future
q Increasing Obesity 20
q Increasing R&D 20
q Sunbathing-Related Health Concerns 21
Ø Primary Research
q Interview 22
q Independent Local Market Study 23
Ø Recommendations 25
Ø Limitations 26
Ø Conclusions 26
Ø Appendix 27
Introduction

Mission
The intent of this study is to become......

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Title: A Study Of The Swimwear Industry In North America
Approximate Word Count: 10554
Approximate Pages: 43 (250 words per double-spaced page)

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