I think our campaign would work because it has a good message and is directed towards college students. "Take One" is a good campaign because mostly all college students are sexually active and our message is if you have unprotected sex just once you are still at high risk of getting aids.

2. The behavioral determinants addressed by our "Take One" campaign are perceived severity. Perceived benefits, self – efficacy, precontemplation, contemplation, risk reduction behavior, commitment, the illusion of vulnerability, sexual arousal can influence risky behavior, relationship development, and group behaviors.

3. The reason only 10% of our target population was affected by out campaign because some of the people that weren't affe3cted were either to stubborn to change their ways or to ignorant to understand our message.

4. The behavioral determinants that were addressed by other groups are perceived susceptibility, perceived severity, perceived benefits, perceived barriers,......

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Title: Aids
Approximate Word Count: 429
Approximate Pages: 2 (250 words per double-spaced page)

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