On March 22, Wendy's has faced a crisis after a 39 years old woman, Anna Ayala, allegedly claimed that she had bitten down on a human fingertip in a spoonful of Wendy's chili at a San Jose location. Within 24 hours, media had the entire story published and broadcasted causing Wendy's to face the issue of recovering its brand image since then.
At the beginning, the police was still unable to identify whose the finger was and was uncertainty about whether the finger came from a dead or live person. However, the police was able to initially identify that the object was assumed to be from a woman because of its long and manicured nail. Furthermore, the gruesome was preserved enough to draw a sample of DNA and fingerprints.
The next morning, the news was spread across the nation and become a late-night television joke. Denny Lynch, Wendy's senior vice president for communications, had given an interview for The New York, (April 22, 2005) Times stating that ''It went nonstop the......

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Title: Wendy's Crisis Management
Approximate Word Count: 2994
Approximate Pages: 12 (250 words per double-spaced page)

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