INTRODUCTION

Apple Computer, the Cupertino, California-based company ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple computer is one of America's most inventive companies. It developed many of the features that computer users have come to take for granted, including the graphical user interface, the mouse, the laser printer, and the color monitor. In the last 10 years alone, the company has issued more than 1000 patents.

In the 90's Apple made the momentous strategic decision not to license its technology and Microsoft with its Windows operating system quickly dominated the market. Apples share of the worldwide market for PCs decreased continuously to the lowest level of just about 2%.
Steve Jobs, one of the founders of Apple Computer, who left the company in 1985 to start his own business with NeXT Computer and Pixar Animation Studios, returned to the company as CEO seven......

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Title: Apple Swot Analysis
Approximate Word Count: 1040
Approximate Pages: 5 (250 words per double-spaced page)

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