Introduction
There is little doubt that when it comes to sports, kids and teens are major league fans, outdoing adults in loyalty to the teams they love. A U.S. study conducted in 2001 found that 93 % of youth people between the ages of eight and 17 view sports on TV, and close to one third use some kind of sports media daily (TV, videogames, magazines, newspapers, the Internet or radio). And it's not just the boys who are fans. Although they consume the greatest amounts of sports media (97 percent), at 89 %, the girls aren't far behind (Kids, 2001).
A Harris Youth Sports Report in 1999 found that 29 % of kids say they are diehard fans of the National Basketball Association (NBA) games, compared with only 14% of adults (Woods, 2001). And according to the NFL's senior communications director, "Among our most avid fans, 69% said they were fans of the NFL by the time they were 12 (Alcohol Advertising, 2003)."
Given the interest and passion young people bring to the sports......

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Title: Alcohol
Approximate Word Count: 1545
Approximate Pages: 7 (250 words per double-spaced page)

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