The GAP online

1. In what ways does the GAP use different products to reach different segments?

When online and you enter GAP's website you are immediately shown a menu, this shows the different departments available each offering their different products which are available. The website then gives you the option viewing each of these different products from the departments. For example, The GAP offers a range: men's, women's, children's, maternity and night-wear, children's and baby. These all come in varying styles and colours depending on fashions and also the time of the year.
The GAP has a wide variation of products and styles; this enables them to target different segments of the market. Their wide range allows them to offer something to everyone. Their smart wear range which they have on the website varies from the smart wear which you would wear to work to the casual going out wear which you might wear to a club.
The GAP has a well-established children's range,......

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Title: Gap Online
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