STRATEGIC MARKETING

CREATION OF AN ENTERPRISE: ENSURING THE RIGHT SEED





PROJECT REPORT

NEHA NATH [29]
PRASHANT BHARGAVA [33]
PREETHI JOSE [34]
ROHINI K [41]

TABLE OF CONTENTS
ABSTRACT 3
INDUSTRY BACKGROUND 3
THE SEED OF SUCCESS 4
THE MUNJALS AND THE HERO GROUP 4
CREATION OF HERO HONDA MOTORS LTD. 6
GROWTH OF HHML 7
A SUCCESSFUL KICK-START 7
MARKET LEADERSHIP 7
CUSTOMER RELATIONSHIP MANAGEMENT 8
SUPPLIER RELATIONSHIP MANAGEMENT 9
DEALER RELATIONSHIP MANAGEMENT 9
LABOUR RELATIONSHIP MANAGEMENT 9
EMPLOYEE RELATIONSHIP MANAGEMENT 10
TECHNOLOGY-DRIVEN OPTIMIZATION OF DELIVERY ROUTES 10
BRAND IMAGE 10
SOCIAL RESPONSIBILITY 10
HHML¡¦S ACHIEVEMENTS 11
HHML¡¦S FINANCIAL PERFORMANCE 12
COMPETITION 12
THEN 12
BAJAJ AUTO 13
TVS-SUZUKI 13
ESCORTS-YAMAHA (EYML) 13
KINETIC HONDA LTD. 13
NOW 14
DOMESTIC MANUFACTURERS 14
OTHER CHALLENGERS 14
FUTURE CHALLENGES 15
GOING GLOBAL 15
COMPETITION IN THE MOTORCYCLE SEGMENT TO......

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Title: Hero Honda - The Seed Of The Organisation
Approximate Word Count: 7846
Approximate Pages: 32 (250 words per double-spaced page)

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1. Hero Honda - The Seed Of The Organisation
   

   Hero Honda - The Seed of the Organisation. STRATEGIC MARKETING CREATION
   OF AN ENTERPRISE: ENSURING THE RIGHT SEED PROJECT REPORT ... ...