‘HSBC – The Worlds Local Bank'

The HSBC group has been a banking corporation since 1865, set up to finance the growing trade between Europe, India, & China. The company are referred to as a group because they are not all one company. HSBC is a holding company, which either owns, or partially owns all of its subsidiaries, which then trade under the HSBC name. HSBC buy shares of a company, until they have a majority. Once they have that majority, they package up the newly acquired company in HSBC colours, and then that company is either a full or partial agent for the group, selling the products and services that HSBC offers, and being held by that agent, which is managed by HSBC. The group is named after its founding member, The Hong Kong and Shanghai Banking Corporation Limited.
Since 2002, HSBC has carried the tagline, ‘The Worlds Local Bank', emphasising the group's experience and understanding of a great variety of markets and cultures. The group wish to emphasise that......

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Title: Exploring An Advertising Campaign
Approximate Word Count: 1106
Approximate Pages: 5 (250 words per double-spaced page)

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