Term Papers on The Packaging Of Ritz Chips from Term Papers Lab.
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Ritz chips are a newer chip alternative product on the market. The packaging is made of a wide thick-coated bag that is designed to "stand up". On the back of the unopened package is a reseal sticker that is supposed to be used to reseal the package when done snacking. However, the sticker is an inadequate means of resealing the package and does not stay. The unaware consumer may reseal their bag this way and come to the bag next time to find stale chips. The wide bag does make it easy to reach a hand or two in and grab the chips, but is not designed as it says to "stand up" without support, due to the placement of the seams and uneven distribution of chips in the bag. The easy-to-grab function is also self-defeating, as this product is positioned as a "healthier" product not meant for the heavy snacker.
The product's packaging design is enticing to the consumer. Bold fonts, large prominent logos, and bright colors attract the consumer to the brand. Being a healthy-chip......
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Title: The Packaging Of Ritz Chips
Approximate Word Count: 1466
Approximate Pages: 6 (250 words per double-spaced page)
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