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Case 2. Healthy Foods, Inc.
Healthy Foods, Inc. situation is a tough one. Profits, along with morale, are down. They have just recently broken off from their parent company and gotten a new president. Some of the policies and business practices they have in place aren't working for them anymore.
Healthy Foods has a line-forcing policy, which requires that any store wanting to carry its brand name must be willing to carry most of the 65 items in the Healthy Foods line. This policy, along with their growth of product lines, makes it hard for smaller stores to carry any of their products. Frederico Montegro, production manager for Healthy Foods, agrees with the multi-product line policy. He acknowledges that smaller stores have this problem with the policy due to the fact they can't afford to stock all of these items. He dismisses them because he believes the big stores are where the volume and money lies. Even though small retailers have complained about this problem,......
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Title: Case 2. Healthy Foods, Inc.
Approximate Word Count: 860
Approximate Pages: 4 (250 words per double-spaced page)
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Case 2. Healthy Foods, Inc.
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