If a man [can]… make a better mousetrap than his neighbor…the world will make a beaten path to his door.

True, but only if the world perceives more value in it than the next door neighbor's.

Statement of the Problem
The problem Martha's currently encountering is the fact that despite the publicity and the proven uniqueness of Trap-Ease mousetrap, both demand and sales fall radically short of expectations. The purpose of this analysis is to identify the root of the problem and how it can possibly be solved.
Price
It was stated in the article that the Trap-Ease was approximately five to ten times more expensive than the standard traps already present in the market. This is largely due to the innovative concept of trapping mice in a mess-free method, and not as a consequence of more expensive raw materials. Trap-Ease utilizes plastic that is generally less costly than wood, thin steel metals and springs which compose the traditional mousetrap. No matter how much more......

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Title: Trap Ease
Approximate Word Count: 1989
Approximate Pages: 8 (250 words per double-spaced page)

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1. Trap-Ease
   

   trap-ease. Would the world beat a path to Trap-Ease's door? ... Trap-Ease has been
   distinguished in these reports from every other product in its class. ... ...

2. Trap-Ease America
   

   Trap-Ease America. Trap-Ease America ... The Trap-Ease had won the contest this
   year, beating out over 300 new products. Such notoriety was ... ...

3. Trap Ease
   

   Trap Ease. Conventional Wisdom One April Morning, Martha House, president of
   Trap-Ease America, entered her office in Costa Messa, California. ... ...

4. Trap Ease Traps Mice Easily
   

   Trap Ease Traps Mice Easily. ... Business owners who need to safeguard their
   supplies and equipment can well be served by the Trap-Ease. ... ...

5. Trap-Ease America
   

   Trap-Ease America. Has Martha identified the best target market for
   Trap-Ease? ... Describe the current marketing mix for Trap-ease. ... ...