Executive Summary

Company
The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario
Problem
Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months.
Marketing Audit
Rams head is located across the street from McMaster University in a plaza. It offers pub style food and alcoholic and non alcoholic beverages. Occasionally advertise with flyers and have daily specials. The target market is McMaster students and residents in the area.
Marketing Objectives/Goals
With respect to the problem facing Rams Head, it should aim for an increase is sales revenue during the upcoming summer months, establish a marketing budget and increase customer awareness.
Competitive Advantages and Disadvantages
Strengths are its location which is in close proximity to McMaster and is situated on a main road (Main St. W) and the experience of the manager Deon Williams.......

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Title: Marketing Plan For Restaurant
Approximate Word Count: 8977
Approximate Pages: 36 (250 words per double-spaced page)

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