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KitKat
KitKat was launched by Rowintree in 1935 as Chocolate Crisp. The market performance of Kitkat has been pretty optimistic. Since the Chocolate confectionery market is very concentrated, stable and competitive.
KitKat has enough strength to take the opportunities to do better and stay higher in its industry. However, there are some company's weaknesses which would bring some threats for KitKat.
The SWOT analysis:
Its major and minor strengths of KitKat:
1. Strong team work.
2. The business is well-established; company has enough financial strength to keep up with the advertisement and promotions of the product.
3. Its company is working on the brand image and its brand will maintain clear position in order to prevent cannibalization.
4. The company has been positioned of number one brand in 1999 in UK.
5. The company believes long-term brand which means it will bring competitive advantage to KitKat over their competitors.
6. Widely known slogan.
7. Different......
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Title: Kitkat
Approximate Word Count: 987
Approximate Pages: 4 (250 words per double-spaced page)
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