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Marketing Research and Marketing Activities
Of
Walkers
Introduction
The business that I have chosen to write about in this Assignment is Walkers potato chips. Walkers were first thought of in 1948 during the Second World War by a man called Henry Walker, who was a butcher and also owned a butcher shop. As meat was put on rations during that time Mr Walkers' shop was sold out of meat every day in the early morning, as the factory was only working a half-capacity Mr Walker pondered over a way to make better use of his shop and his workers. Then it came to his attention that potato chips were enormously popular with the public, so he thought he would give it a go. Today Walkers are Britain's favourite crisp and the biggest crisp manufacturer, employing over 4,000 people in 15 locations.
Walkers also operates in Europe and America but under the name Frito-Lays, which is an American company formed by the formation of two successful companies the Frito company foundered by......
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Title: Marketin
Approximate Word Count: 1391
Approximate Pages: 6 (250 words per double-spaced page)
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