Business to Business Marketing
MRK 425 –A

Group Project Announcement
Fall 2005

targeting

Submitted to:

Mr. Edgard Baraket

By:

John Yunan

Claude

Outline
I - Choice of the company/industry.

II - Develop relationship

III - Analysis of customer based
A) Recognition of need
B) Definition of the product-type needed.
C) Developed detailed specifications.
D) Search for qualified suppliers.
E) Acquisition and analysis of proposals and selection of suppliers.
F) Selection of an order procedure.
G) Evaluation of product performance.
H) Address the buy-class of this product/service.
I) Address your client's buying center and other buyer behavior considerations.

IV- Competition

V - Build and maintain a strategic relationship

targeting

I - Choice:
The "home or work food delivery" is growing constantly nowadays and the need for specialized wrap for the foodstuff is relatively increasing. Furthermore and for this reason,......

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Title: Business To Business
Approximate Word Count: 3102
Approximate Pages: 13 (250 words per double-spaced page)

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