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Organization’s Background:
In 1965 many University of Florida football players suffered from dehydration. Doctors at UF created a carbohydrate-electrolyte beverage that unlike water kept the players hydrated (www.gatorade.com). This formula was proven successful when the Gators began to play hard throughout games while their opponents struggled in the last quarters. Gatorade was a success and by fall 1967 Stokely-Van Camp had secured rights and began marketing Gatorade nationwide.

In 1983, the Quaker Oats Co. purchased Stokely-Van Camp and it launched Gatorade from a sleepy little brand into superstardom (Kays, 1). Since 1983, Gatorade has enjoyed an unprecedented 20 percent annual sales growth rate, from about $100 million in 1983 to more than $2.2 billion in 2001. Pepsico purchased Quaker Oats in 2001, a move beverage industry analysts predict will eventually lead to an even greater share of the already 80% of the sports beverage market for Gatorade (Kays,1). The New York...

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Title: Gatorade Advertisement Evaluation
Approximate word count: 935
Approximate pages: 4 (250 words per double-spaced page)

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1. Gatorade Advertisement Evaluation
   

   Gatorade Advertisement Evaluation. Organization’s Background: In 1965 many
   University of Florida football players suffered from dehydration. ...

2. Pepsico Evaluation
   

   ... fluctuate, we should adjust our evaluation accordingly ... The Quaker Oats Company,
   including Gatorade, in 2001 ... The reason for low advertisement ratio of PepsiCo is ...

3. Mt. Dew
   

   ... final five selected for further evaluation, the Cheetah ... soft drinks such as Gatorade
   and Redbull ... The advertisement created followed the guidelines in Mountain ...

4. Coca-Cola Business Strategy
   

   ... 2.2 Evaluation of the CEO’s Overall Strategic ... Hispanic market with a new Gatorade
   based drink ... of creativity of product development or advertisement will lead ...