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Problem statement: Should Camar enter the European market or should Camar concentrate on increasing sales in the United States to keep the company on the fast growth track.
Camar company info:
Manufactures surface automotive hoists, a product used by garages, service stations and other repair shops to lift cars for servicing
Canadian based company
Owner is Mark Camar, worked in the industry as a designer for 8 years, left that company in 1990.
For three years, starting in 1990, Camar opened a plant in Lachine, Quebec and manufacturing and marketing the Camar Lift.
Competes in the speciality shop segment and shops dealing with wheel alignments
As of early 2000, Camar had developed a reputation for a quality product backed by good service in the hoist lift market, primarily wheel alignment segment
Considered setting up an office in NY but was concerned about the wholesaler getting mad about giving up their territory wholesalers objective is to sell......
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Title: Cah Case Analysis
Approximate Word Count: 1159
Approximate Pages: 5 (250 words per double-spaced page)
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